LEVI’S REBRAND

BRANDING | LOGO DESIGN | MERCHANDISE DESIGN

Levi’s is the quintessential American brand - a cultural icon that has stood the test of time. However, it is stuck in the past. With this re-brand, I aimed to refresh and revive Levi’s while still maintaining a strong connection to the American identity. This new logo and branding is youthful and energetic, and focuses on Levi’s recent sustainability efforts in ethically sourcing materials and using eco-friendly fabrics.