(IN)VISIBLE INITIATIVE

PRINT | DIGITAL | TYPOGRAPHY | LOGO DESIGN

Human trafficking victims all over the world are silenced and unseen. (In)Visible Initiative uses typography and music to bring them out of the shadows. Using the custom made (In)Visible typeface as well as two unique digital touch points, this campaign aims to draw awareness to the issue of human trafficking and to highlight the “Set Them Free” album comprising of songs by artist who have pledged with the Rock Against Human Trafficking non-profit organization. An original vinyl cover, an interactive poster brought to life on Snapchat, and a Spotify takeover are illustrated below.

*Created as an entry for the D&AD New Blood typography brief, 2020*

Copywriter: Lucy Benson