THREADSENSE

SHORTLISTED: COMMUNICATION ARTS ADVERTISING COMPETITION

VIDEO | LOGO | PRODUCT DESIGN | APP DESIGN

This campaign aims to utilize a new technology that has emerged in the past 3 years to solve a problem.

Thousands of people suffer from gas poisoning in the United States each year. ThreadSense is a pair of slippers that are made with specialty threads which change color when exposed to dangerous gases. Made in partnership with UGG and the Global Health Council, these slippers help protect people in their own homes by indicating a danger that cannot be detected by the human eye.

Copywriter: Jessica Miranda